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Jac Jongert - Internationale Gastentoonstelling in Amsterdam, 14 sept – 6 oct. 1912 in Paleis voor Volksvlijt

Internationale Gastentoonstelling in Amsterdam, 14 sept – 6 oct. 1912 in Paleis voor Volksvlijt (1912)

Jac Jongert (Dutch, 1883-1942)
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License: All public domain files can be freely used for personal and commercial projects.
Why is this image in the public domain?
The Artist died in 1942 so this work is in the public domain in its country of origin and other countries where the copyright term is the Artist's life plus 70 years or fewer.
Jac Jongert

Jacob Jongert, born on June 22, 1883, in a peasant family never managed to find his place on the farm. Instead he studied applied arts in Amsterdam. In 1905 he obtained the necessary certificates to become a drawing teacher.

In the same period he assisted artist Roland Holst with his monumental murals in the buildings of the 'Algemene Nederlandse Diamantbewerkersbond'. At first Jongert felt like he found the direction in the arts that would suit him, but he never managed to master the exact right technique and drawing-style.

Jongert found a new inspiration in S.H. de Roos, an acquaintance and colleague who brought the Arts & Crafts ideas of William Morris to the Netherlands. De Roos devoted his career to book-design and typography, which woke Jongert's interest. He experimented with several printing techniques and discovered graphic design as his ideal art form. Nothing is more suitable to reach all layers of society, than the mass production of posters and packages of good quality.

Early in his career Jongert was an active member of the social democratic party. His engagement in the party was also visible in his artwork. He wanted to reach an audience as large as possible; he liked his art to be closer to the ordinary people's interest. Graphic design was a logical choice, as it had the largest distribution.
In 1911 Roland Holst advised the young Jongert to concentrate on his career and leave politics behind.

Jongert was hired by the Oud-company, which produced wine and sherry, to create bottles and labels for their products. From 1915 onwards his designs determined the look of this brand, which was a quite new phenomenon in the Netherlands.

The bottles for the Oud-products were produces at Leerdam. Trough this contact He got the assignment to design Leerdam's product catalogues. Jongert's graceful approach with the use of decorative fonts was much appreciated.

At this time, besides teaching, he designed book bindings, made illustrations for several publishers and labels for various products like cigar boxes. He had drawn the attention from both his colleagues and potential clients.

In the early twenties Jongert moved to Rotterdam to teach at the academy. Shortly after moving, his personal life got stirred by the early death of his wife and the care for his four young children.

In Rotterdam he got hired by Kees van der Leeuwen who shared Jongert's ideas on art, to design products for Van Nelle (coffee, tea and cigarettes). Influenced by the wishes of the commercial environment, his artwork for Van Nelle is characterized by a certain simplicity; his letters and colors are powerful, his shapes angular, but nevertheless it kept it's ornamental character. Jongert was given absolute freedom at Van Nelle, as sales ran high, they never questioned his designs.

The corporate identity for Van Nelle became a milestone in the Dutch design world where advertising agencies didn't exist at that time. Companies had their posters and packages made by artists. (Note the signature). Painters and illustrators created the image of a company. Jongert's designs for Van Nelle have become rare items and are now shown in museums.

In Collection: Dutch Posters (View all 54)

Colofon van Gedenkboek; Keuze-tentoonstelling van Hollandsche schilderkunst uit de jaren 1860-1892, gehouden te Amsterdam in Arti et Amicitiae

Colofon van Gedenkboek; Keuze-tentoonstelling van Hollandsche schilderkunst uit de jaren 1860-1892, gehouden te Amsterdam in Arti et Amicitiae (1893 - 1894)

Antoon Derkinderen (Dutch, 1859 - 1925)
Omslagontwerp voor; De Nederlandsche handel en nijverheid in woord en beeld

Omslagontwerp voor; De Nederlandsche handel en nijverheid in woord en beeld (1901)

Johann Georg van Caspel (Dutch, 1870-1928)
Hollandsche Teekenmaatschappij Pulchri Studio 4-30 Sept.

Hollandsche Teekenmaatschappij Pulchri Studio 4-30 Sept. (1918)

Richard Nicolaüs Roland Holst (Dutch, 1868 - 1938)
F. Korff & Co. Cocoa manufacturers Amsterdam

F. Korff & Co. Cocoa manufacturers Amsterdam (c. 1898)

Willem Pothast (Dutch, 1877-1916)
Höllandischer Cacao

Höllandischer Cacao (c. 1897)

Johann Georg van Caspel (Dutch, 1870-1928)
Kalenderblad voor april tot en met juni 1924

Kalenderblad voor april tot en met juni 1924 (1923)

Nicolaas van de Vecht (Dutch, 1886-1941)
Omslag voor; De kunstwereld, 1894

Omslag voor; De kunstwereld, 1894 (1894)

Carel Adolph Lion Cachet (Dutch, 1864 – 1945)
Lectura Leesbibliotheek in vier talen. 486 Singel bij het Koningsplein

Lectura Leesbibliotheek in vier talen. 486 Singel bij het Koningsplein (1900 - 1910)

Willem Wenckebach (Dutch, 1860–1937)
Elseviers Illustrated Magazine. Magazine for art and literature.

Elseviers Illustrated Magazine. Magazine for art and literature. (1930 - 1940)

Willem Pothast (Dutch, 1877-1916)
Transvaalse prent 2

Transvaalse prent 2 (1902)

Antoon Derkinderen (Dutch, 1859 - 1925)
Affiche voor de tentoonstelling Amsterdam 1275-1925

Affiche voor de tentoonstelling Amsterdam 1275-1925 (1925)

Huib Luns (Dutch, 1881-1942)
Arnhem, Levensverzekering maatschappij

Arnhem, Levensverzekering maatschappij (1900)

Jan Toorop (Dutch, 1858-1928)
Affiche van uitgeverij Hermann Seemann Nachfolger

Affiche van uitgeverij Hermann Seemann Nachfolger (1900)

Walter Tiemann (German, 1876-1951)
Dutch skate cocoa. Erven Caspar Flick

Dutch skate cocoa. Erven Caspar Flick (c. 1897)

Johann Georg van Caspel (Dutch, 1870-1928)
Kalenderblad voor oktober tot en met december 1924

Kalenderblad voor oktober tot en met december 1924 (1923)

Nicolaas van de Vecht (Dutch, 1886-1941)
View all 54 Artworks

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