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Bert Thomas - Is Your Journey Really Necessary

Is Your Journey Really Necessary

Bert Thomas (English, 1883-1966)
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Bert Thomas

Herbert Samuel Thomas MBE was a British political cartoonist contributing to Punch magazine and the creator of well-known British propaganda posters during the First and Second World Wars.

Thomas joined Punch in 1905 and contributed until 1935. During the First World War he was in the Artists Rifles.

Thomas' political cartoons started to be included in gallery exhibitions as artistic caricatures as early as 1913, in an exhibition on the Strand by the Society of Humorous Art and in 1916 his cartoon against the Clyde strikers with the Kaiser saying "pass friend" to a striker was a featured exhibit in an exhibition of war cartoons in the Graves Galleries on Pall Mall.

In 1918 he became nationally known for his cartoon "Arf a mo, Kaiser", drawn in ten minutes for the Smokes for Tommy Weekly Dispatch campaign. The cartoon raised nearly a quarter of a million pounds towards "comforts" (tobacco and cigarettes) for front line troops and the image was re-drawn and used during the Second World War with the caption "Arf a mo, 'itler". The Germans banned the "Arf a mo, 'itler" cartoon and to ensure British prisoners did not have their comfort parcels confiscated, he created a variation with the caption "Are we downhearted?"

He was made MBE in the 1918 Birthday Honours.

Thomas married Elizabeth Florette Bowen (1887/8–1949) on 7 October 1909. They had four sons and two daughters. His son Peter also drew cartoons for Punch.

Thomas died at his home at 33 Inverness Terrace, Bayswater, London, on 6 September 1966, from a stroke. He was buried at Kensal Green Cemetery, London.

The sculptor Ivor Thomas (1873–1913) was his brother.

In Collection: World War II Posters (View all 879)

What Will You Have to Show When This Show is Over

What Will You Have to Show When This Show is Over

Ricky RCAF (Canadian, 20th Century)
Careless talk got there first

Careless talk got there first (1944)

Ray Prohaska (American, 1901 - 1981)
Seeing it Through

Seeing it Through

Eric Henri Kennington (English, 1888 – 1960)
Battle!

Battle!

Anonymous
We’re Waiting to Start as Soon as You’re Finished

We’re Waiting to Start as Soon as You’re Finished

Anonymous
Give war bonds. The present with a future

Give war bonds. The present with a future (1943)

Don Snider
Protect his future. Buy and keep war bonds

Protect his future. Buy and keep war bonds (1944)

Ruth Alexander Nichols
They Who Buy and Salt Away Will Have Real Cash a Later Day

They Who Buy and Salt Away Will Have Real Cash a Later Day

Anonymous
Don’t Waste Here the Fuel You Save at Home

Don’t Waste Here the Fuel You Save at Home

Anonymous
Libres de Temor

Libres de Temor

Atherton
Careless Words May Cause Disaster!

Careless Words May Cause Disaster!

Anonymous
Venereal Diseases – Quack ‘Cures’ are Useless

Venereal Diseases – Quack ‘Cures’ are Useless

Maurice Bennett (English, 20th Century)
The Dutch Fight on to Victory

The Dutch Fight on to Victory

A. T. Peel (English, 20th Century)
Méfiez-Vous Révéler Toute Information de Guerre c’est Servir L’ennemi

Méfiez-Vous Révéler Toute Information de Guerre c’est Servir L’ennemi

Anonymous
Dig for Victory

Dig for Victory

Anonymous
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