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Hans Schleger - In the Blackout be Sure the Bus or Tram has Stopped
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Hans Schleger

Hans Schleger was a German-Polish-Jewish and later British graphic designer.

He was born in Kempen in Posen, Prussia (in modern-day Poland) on 9 December 1898 to Jewish parents. His family relocated to Berlin when he was six. At the age of 20, he changed his surname to Schleger, and attended the Kunstgewerbeschule (from 1918-1921), studying under painter Emil Orlik. He began his career in Berlin, working for John Hagenbeck as a film set designer, and also designed the firm's logo. In 1924 he moved to New York City to work in the publishing and advertising industry, initially as a freelance designer, illustrator, and magazine layout artist, and later as an art director; he began using the pseudonym 'Zéró' in 1926, when he founded his own firm on Madison Avenue, and would continue to use the name for the rest of his career. After three years in New York he moved back to Germany to work for the Berlin branch of W.S. Crawford, an English advertising firm.

In 1932, he moved to England, continuing to work for Crawford's. He became an integral part of London's early 1930s avant-garde design community, and helped spread the aesthetics and philosophy of modernism in Britain. Among his most well known work is the London Transport bus-stop sign, which was commissioned in 1935 by Frank Pick, and is still in use today, largely unchanged from the original. In 1939 he became a naturalized British citizen, and during World War II designed posters for the British government's War Office and Ministry for Food, and for the London Passenger Transport Board, including posters for the Dig for Victory campaign. His work was included in the Britain Can Make It exhibition held at the Victoria and Albert Museum in London in 1946.

In the post-war period he worked with the agency Mather & Crowther, before founding his own firm, Hans Schleger & Associates, in 1953. He created corporate identities, posters, and campaigns for companies such as Penguin Press, John Lewis Partnership, ICI, British Coal, Shell, Finmar Furniture, the British Sugar Corporation, and the Edinburgh Festival, and designed the triangular bottle for Glenfiddich and Grant's Scotch Whisky. In the 1950s and 60s he became specifically associated with British companies and organizations, and for developing a particularly British aesthetic.

He married Patricia Maycock (later known as Pat Schleger), also a graphic designer, in 1956, forming a husband and wife creative partnership.

He taught and guest lectured at Chelsea Polytechnic, Saint Martins School of Art, the Royal College of Art, and the Regional College of Art in Manchester; he also spent a year in Chicago as a Visiting Professor at the Institute of Design, which had been founded by László Moholy-Nagy as the "New Bauhaus" together with artists and designers from the Bauhaus who had left Germany at a similar time to Schleger.

In 1959, Schleger was named a Royal Designer for Industry. He died in London in September 1976.

In Collection: World War II Posters (View all 879)

He’s up to his neck, too but he’s giving. McLean County War and Community Chest Campaign October 10-20

He’s up to his neck, too but he’s giving. McLean County War and Community Chest Campaign October 10-20

Anonymous
Care is costly. Buy war bonds and stamps

Care is costly. Buy war bonds and stamps (1945)

Adolph Treidler (American, 1886–1981)
A Gunner of the Fleet Air Arm

A Gunner of the Fleet Air Arm

Anonymous
Please Stand on the Right of the Escalator

Please Stand on the Right of the Escalator

Cyril Kenneth Bird (Fougasse)   (English, 1887 – 1965)
We Save for Victory Through Our Village Savings Group

We Save for Victory Through Our Village Savings Group

Anonymous
Men of Valor – They Fight for You

Men of Valor – They Fight for You

Hubert Rogers (Canadian, 1898-1982)
Patria Mexicana

Patria Mexicana

Jesús Helguera (Mexican, 1910 – 1971)
Buy Savings Certificates

Buy Savings Certificates

Anonymous
Can I Do Without It – Less Shopping Means More Shipping!

Can I Do Without It – Less Shopping Means More Shipping!

Anonymous
Over 1,250,000 Tons of Axis Shipping Sunk in the Central Mediterranean

Over 1,250,000 Tons of Axis Shipping Sunk in the Central Mediterranean

Anonymous
War puts your package on the spot. Pack it right to reach the fight!

War puts your package on the spot. Pack it right to reach the fight!

John Philip Falter (American, 1910–1982)
They cheer when you don’t maintain flying speed!

They cheer when you don’t maintain flying speed!

Anonymous
Wings for Victory

Wings for Victory

Frank Wootton (English, 1911-1998)
The Effects of Over-Cooking and Keeping Hot

The Effects of Over-Cooking and Keeping Hot

Lewitt-Him (Polish, 1933-1955)
You Are Wanted Too! Join the A.T.S.

You Are Wanted Too! Join the A.T.S.

Anonymous
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