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Hans Schleger - In the Blackout – Wear or Carry Something White

In the Blackout – Wear or Carry Something White

Hans Schleger (German, 1898 - 1976)
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Hans Schleger

Hans Schleger was a German-Polish-Jewish and later British graphic designer.

He was born in Kempen in Posen, Prussia (in modern-day Poland) on 9 December 1898 to Jewish parents. His family relocated to Berlin when he was six. At the age of 20, he changed his surname to Schleger, and attended the Kunstgewerbeschule (from 1918-1921), studying under painter Emil Orlik. He began his career in Berlin, working for John Hagenbeck as a film set designer, and also designed the firm's logo. In 1924 he moved to New York City to work in the publishing and advertising industry, initially as a freelance designer, illustrator, and magazine layout artist, and later as an art director; he began using the pseudonym 'Zéró' in 1926, when he founded his own firm on Madison Avenue, and would continue to use the name for the rest of his career. After three years in New York he moved back to Germany to work for the Berlin branch of W.S. Crawford, an English advertising firm.

In 1932, he moved to England, continuing to work for Crawford's. He became an integral part of London's early 1930s avant-garde design community, and helped spread the aesthetics and philosophy of modernism in Britain. Among his most well known work is the London Transport bus-stop sign, which was commissioned in 1935 by Frank Pick, and is still in use today, largely unchanged from the original. In 1939 he became a naturalized British citizen, and during World War II designed posters for the British government's War Office and Ministry for Food, and for the London Passenger Transport Board, including posters for the Dig for Victory campaign. His work was included in the Britain Can Make It exhibition held at the Victoria and Albert Museum in London in 1946.

In the post-war period he worked with the agency Mather & Crowther, before founding his own firm, Hans Schleger & Associates, in 1953. He created corporate identities, posters, and campaigns for companies such as Penguin Press, John Lewis Partnership, ICI, British Coal, Shell, Finmar Furniture, the British Sugar Corporation, and the Edinburgh Festival, and designed the triangular bottle for Glenfiddich and Grant's Scotch Whisky. In the 1950s and 60s he became specifically associated with British companies and organizations, and for developing a particularly British aesthetic.

He married Patricia Maycock (later known as Pat Schleger), also a graphic designer, in 1956, forming a husband and wife creative partnership.

He taught and guest lectured at Chelsea Polytechnic, Saint Martins School of Art, the Royal College of Art, and the Regional College of Art in Manchester; he also spent a year in Chicago as a Visiting Professor at the Institute of Design, which had been founded by László Moholy-Nagy as the "New Bauhaus" together with artists and designers from the Bauhaus who had left Germany at a similar time to Schleger.

In 1959, Schleger was named a Royal Designer for Industry. He died in London in September 1976.

In Collection: World War II Posters (View all 879)

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For Your Future Good Fortune – Buy Victory Bonds

For Your Future Good Fortune – Buy Victory Bonds

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The Nerve Centre of War

The Nerve Centre of War

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They cheer when you don’t fasten your safety belt

They cheer when you don’t fasten your safety belt

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Voulez-Vous un Second Front, Alors, Construisez des Navires de Guerre!

Voulez-Vous un Second Front, Alors, Construisez des Navires de Guerre!

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Warning: The Sharp Ears of Enemy Agents are Always Listening for Scraps of Information

Warning: The Sharp Ears of Enemy Agents are Always Listening for Scraps of Information

Anonymous
Thank You Says the Soldier – Caring for Evacuees is a National Service

Thank You Says the Soldier – Caring for Evacuees is a National Service

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5,000 Danish Seamen Sailing for United Nations

5,000 Danish Seamen Sailing for United Nations

Louise Dahl-Wolfe (American, 1895 – 1989)
Plan and Grow for Winter – Summer Glut Leaves Winter Short – Take Warning Now and Don’t Get Caught

Plan and Grow for Winter – Summer Glut Leaves Winter Short – Take Warning Now and Don’t Get Caught

Frederick Henri Kay Henrion (German, 1914–1990)
Accidents are Bottlenecks – Prevent Them

Accidents are Bottlenecks – Prevent Them

Pat Keely (English, 1901-1970)
Your Nest Egg for the Future Buy Victory Bonds

Your Nest Egg for the Future Buy Victory Bonds

Anonymous
There Isn’t Even Half an Engine to Spare for Unnecessary Journeys…so ‘Stay Put’ this Summer

There Isn’t Even Half an Engine to Spare for Unnecessary Journeys…so ‘Stay Put’ this Summer

Reginald Mayes (English, 1900 - 1992)
Jugoslav Guerillas – The Second Front in Europe

Jugoslav Guerillas – The Second Front in Europe

Leopoldo Méndez (Mexican, 1902 – 1969)
The Battle for Fuel – Use Up Coal Dust

The Battle for Fuel – Use Up Coal Dust

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Don’t fly too low

Don’t fly too low

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