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Hans Schleger - In the Blackout be Sure the Bus or Tram has Stopped

In the Blackout be Sure the Bus or Tram has Stopped

Hans Schleger (German, 1898 - 1976)
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Hans Schleger

Hans Schleger was a German-Polish-Jewish and later British graphic designer.

He was born in Kempen in Posen, Prussia (in modern-day Poland) on 9 December 1898 to Jewish parents. His family relocated to Berlin when he was six. At the age of 20, he changed his surname to Schleger, and attended the Kunstgewerbeschule (from 1918-1921), studying under painter Emil Orlik. He began his career in Berlin, working for John Hagenbeck as a film set designer, and also designed the firm's logo. In 1924 he moved to New York City to work in the publishing and advertising industry, initially as a freelance designer, illustrator, and magazine layout artist, and later as an art director; he began using the pseudonym 'Zéró' in 1926, when he founded his own firm on Madison Avenue, and would continue to use the name for the rest of his career. After three years in New York he moved back to Germany to work for the Berlin branch of W.S. Crawford, an English advertising firm.

In 1932, he moved to England, continuing to work for Crawford's. He became an integral part of London's early 1930s avant-garde design community, and helped spread the aesthetics and philosophy of modernism in Britain. Among his most well known work is the London Transport bus-stop sign, which was commissioned in 1935 by Frank Pick, and is still in use today, largely unchanged from the original. In 1939 he became a naturalized British citizen, and during World War II designed posters for the British government's War Office and Ministry for Food, and for the London Passenger Transport Board, including posters for the Dig for Victory campaign. His work was included in the Britain Can Make It exhibition held at the Victoria and Albert Museum in London in 1946.

In the post-war period he worked with the agency Mather & Crowther, before founding his own firm, Hans Schleger & Associates, in 1953. He created corporate identities, posters, and campaigns for companies such as Penguin Press, John Lewis Partnership, ICI, British Coal, Shell, Finmar Furniture, the British Sugar Corporation, and the Edinburgh Festival, and designed the triangular bottle for Glenfiddich and Grant's Scotch Whisky. In the 1950s and 60s he became specifically associated with British companies and organizations, and for developing a particularly British aesthetic.

He married Patricia Maycock (later known as Pat Schleger), also a graphic designer, in 1956, forming a husband and wife creative partnership.

He taught and guest lectured at Chelsea Polytechnic, Saint Martins School of Art, the Royal College of Art, and the Regional College of Art in Manchester; he also spent a year in Chicago as a Visiting Professor at the Institute of Design, which had been founded by László Moholy-Nagy as the "New Bauhaus" together with artists and designers from the Bauhaus who had left Germany at a similar time to Schleger.

In 1959, Schleger was named a Royal Designer for Industry. He died in London in September 1976.

In Collection: World War II Posters (View all 879)

That’s Retreaded – Carry On-Retreaders!

That’s Retreaded – Carry On-Retreaders!

Anonymous
War Savings Will Make Your Dreams Come True

War Savings Will Make Your Dreams Come True

Anonymous
Plan and Grow for Winter – Planned Crops for Garden Wealth – Assure the Family’s Winter Health

Plan and Grow for Winter – Planned Crops for Garden Wealth – Assure the Family’s Winter Health

Anonymous
Voluntary Savings – It’s up to You Now

Voluntary Savings – It’s up to You Now

Anonymous
Norway Fights! On Land – On Sea In the Air

Norway Fights! On Land – On Sea In the Air

Anonymous
He Talked – They Died

He Talked – They Died

Abram Games (English, 1914-1996)
Buy More War Savings Certificates for Victory

Buy More War Savings Certificates for Victory

Anonymous
Calling You – Signals Rely on You

Calling You – Signals Rely on You

Anonymous
We Shall Not Fail…

We Shall Not Fail…

Anonymous
Shredded Cabbage – Delicious in Salads

Shredded Cabbage – Delicious in Salads

Anonymous
A Clear Plate Means a Clear Conscience – Don’t Take More Than You Can Eat

A Clear Plate Means a Clear Conscience – Don’t Take More Than You Can Eat

James Fitton (English, 1899 – 1982)
‘You buy ’em, we’ll fly ’em!’ Defense bonds, stamps

‘You buy ’em, we’ll fly ’em!’ Defense bonds, stamps (1942)

J. Walter Wilkinson (American, 1892 -)
Invaded but not conquered

Invaded but not conquered

Allyn Cox
Your Waste Rubber is Wanted for…

Your Waste Rubber is Wanted for…

Anonymous
The Faster You Build ‘Em The Sooner We’ll Be Home

The Faster You Build ‘Em The Sooner We’ll Be Home

Anonymous
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License: All public domain files can be freely used for personal and commercial projects. .
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