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Hans Schleger - In the Blackout be Sure the Bus or Tram has Stopped

In the Blackout be Sure the Bus or Tram has Stopped

Hans Schleger (German, 1898 - 1976)
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Hans Schleger

Hans Schleger was a German-Polish-Jewish and later British graphic designer.

He was born in Kempen in Posen, Prussia (in modern-day Poland) on 9 December 1898 to Jewish parents. His family relocated to Berlin when he was six. At the age of 20, he changed his surname to Schleger, and attended the Kunstgewerbeschule (from 1918-1921), studying under painter Emil Orlik. He began his career in Berlin, working for John Hagenbeck as a film set designer, and also designed the firm's logo. In 1924 he moved to New York City to work in the publishing and advertising industry, initially as a freelance designer, illustrator, and magazine layout artist, and later as an art director; he began using the pseudonym 'Zéró' in 1926, when he founded his own firm on Madison Avenue, and would continue to use the name for the rest of his career. After three years in New York he moved back to Germany to work for the Berlin branch of W.S. Crawford, an English advertising firm.

In 1932, he moved to England, continuing to work for Crawford's. He became an integral part of London's early 1930s avant-garde design community, and helped spread the aesthetics and philosophy of modernism in Britain. Among his most well known work is the London Transport bus-stop sign, which was commissioned in 1935 by Frank Pick, and is still in use today, largely unchanged from the original. In 1939 he became a naturalized British citizen, and during World War II designed posters for the British government's War Office and Ministry for Food, and for the London Passenger Transport Board, including posters for the Dig for Victory campaign. His work was included in the Britain Can Make It exhibition held at the Victoria and Albert Museum in London in 1946.

In the post-war period he worked with the agency Mather & Crowther, before founding his own firm, Hans Schleger & Associates, in 1953. He created corporate identities, posters, and campaigns for companies such as Penguin Press, John Lewis Partnership, ICI, British Coal, Shell, Finmar Furniture, the British Sugar Corporation, and the Edinburgh Festival, and designed the triangular bottle for Glenfiddich and Grant's Scotch Whisky. In the 1950s and 60s he became specifically associated with British companies and organizations, and for developing a particularly British aesthetic.

He married Patricia Maycock (later known as Pat Schleger), also a graphic designer, in 1956, forming a husband and wife creative partnership.

He taught and guest lectured at Chelsea Polytechnic, Saint Martins School of Art, the Royal College of Art, and the Regional College of Art in Manchester; he also spent a year in Chicago as a Visiting Professor at the Institute of Design, which had been founded by László Moholy-Nagy as the "New Bauhaus" together with artists and designers from the Bauhaus who had left Germany at a similar time to Schleger.

In 1959, Schleger was named a Royal Designer for Industry. He died in London in September 1976.

In Collection: World War II Posters (View all 879)

Serve in the WAAF with the Men who Fly

Serve in the WAAF with the Men who Fly

Jonathan Foss (English, 20th Century)
Keep up the good work. Keep down living costs

Keep up the good work. Keep down living costs (1944)

Leon Helguera
Can all you can. It’s a real war job!

Can all you can. It’s a real war job! (1943)

Anonymous
Rubber is Precious – Travel Only When You Must

Rubber is Precious – Travel Only When You Must

Anonymous
Your right to vote is your opportunity to protect, over here the freedoms for which Americans fight over there

Your right to vote is your opportunity to protect, over here the freedoms for which Americans fight over there (1943)

Chester Raymond Miller (American, 20th Century)
Honneur et Patrie

Honneur et Patrie

Anonymous
Wood joins the colors! The Army & Navy need millions of board feet for barracks.

Wood joins the colors! The Army & Navy need millions of board feet for barracks. (1943)

Maxwell B Starr
You Are Wanted Too! Join the A.T.S.

You Are Wanted Too! Join the A.T.S.

Anonymous
Get your teeth into the job

Get your teeth into the job

Robert Nichol
I Need Your Waste Paper

I Need Your Waste Paper

Anonymous
Work on a farm… this summer

Work on a farm… this summer (1943)

Douglass Crockwell (American, 1904-1968)
Put Your Trust in the Navy and Your Money in Savings Certificates

Put Your Trust in the Navy and Your Money in Savings Certificates

Anonymous
H.M.S. ‘Nelson’ Firing a Broadside With Her 16-Inch Guns

H.M.S. ‘Nelson’ Firing a Broadside With Her 16-Inch Guns

Anonymous
Britain Pledges to Fight and Destroy

Britain Pledges to Fight and Destroy

Anonymous
Shoptalk May Be Sabotalk

Shoptalk May Be Sabotalk

Morris (Canadian, 20th Century)
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