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Jules Chéret
Jules Chéret

Jules Chéret

French, 1836-1932
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Jules Chéret was a French painter and lithographer who became a master of Belle Époque poster art. He has been called the father of the modern poster.

Born in Paris to a poor but creative family of artisans, Chéret had a very limited education. At age thirteen, he began a three-year apprenticeship with a lithographer and then his interest in painting led him to take an art course at the École Nationale de Dessin. Like most other fledgling artists, Chéret studied the techniques of various artists, past and present, by visiting Paris museums.

From 1859 to 1866, he was trained in lithography in London, England, where he was strongly influenced by the British approach to poster design and printing. On returning to France, Chéret created vivid poster ads for the cabarets, music halls, and theaters such as the Eldorado, the Olympia, the Folies Bergère, Théâtre de l'Opéra, the Alcazar d'Été and the Moulin Rouge. He created posters and illustrations for the satirical weekly Le Courrier français.

His works were influenced by the scenes of frivolity depicted in the works of Rococo artists such as Jean-Honoré Fragonard and Antoine Watteau. So much in demand was he, that he expanded his business to providing advertisements for the plays of touring troupes, municipal festivals, and then for beverages and liquors, perfumes, soaps, cosmetics and pharmaceutical products. Eventually he became a major advertising force, adding the railroad companies and a number of manufacturing businesses to his client list.

As his work became more popular and his large posters displaying modestly free-spirited females found a larger audience, pundits began calling him the "father of the women's liberation." Females had previously been depicted in art as prostitutes or puritans. The women of Chéret's posters, joyous, elegant and lively—'Cherettes', as they were popularly called—were neither. It was freeing for the women of Paris, and heralded a noticeably more open atmosphere in Paris where women were able to engage in formerly taboo activities, such as wearing low-cut bodices and smoking in public. These 'Cherettes' were widely seen and recognised, and a writer of the time said "It is difficult to conceive of Paris without its 'Cheréts' (sic)."

In 1895, Chéret created the Maîtres de l'Affiche collection, a significant art publication of smaller sized reproductions featuring the best works of ninety-seven Parisian artists. His success inspired an industry that saw the emergence of a new generation of poster designers and painters such as Charles Gesmar and Henri de Toulouse-Lautrec. One of his students was Georges de Feure.

In his old age Chéret retired to the pleasant climate of the French Riviera at Nice. He died in 1932 at the age of ninety-six and was interred in the Cimetière Saint-Vincent in the Montmartre quarter of Paris.

He was awarded the Légion d'honneur by the French Government in 1890 for his outstanding contributions to the graphic arts. Although his paintings earned him a certain respect, it was his work creating advertising posters, taken on just to pay his bills but eventually his dedication, for which he is remembered today.

In 1933 he was honoured with a posthumous exhibition of his work at the prestigious Salon d'Automne in Paris. Over the years, Chéret's posters became much sought after by collectors from around the world.

352 items

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Pippermint. Get Frères à Revel (Haute Garonne). Dans tous les cafés

Pippermint. Get Frères à Revel (Haute Garonne). Dans tous les cafés (1900)

Jules Chéret (French, 1836-1932)
Posters
Poncelet Lozenges (Pastilles Poncelet)

Poncelet Lozenges (Pastilles Poncelet) (AFTER 1890)

Jules Chéret (French, 1836-1932)
Posters
Quinquina Mugnier. Grand apéritif. Dans tous les cafés

Quinquina Mugnier. Grand apéritif. Dans tous les cafés (1907)

Jules Chéret (French, 1836-1932)
Posters
Royal Malaga. sanitas et vires. pour conserver & réparer vos forces, prenez un verre de Royal Malaga

Royal Malaga. sanitas et vires. pour conserver & réparer vos forces, prenez un verre de Royal Malaga (1888)

Jules Chéret (French, 1836-1932)
Posters
Saxoléine pétrole de sûreté. Extra blanc. Déodorisé. Ininflammable

Saxoléine pétrole de sûreté. Extra blanc. Déodorisé. Ininflammable (1901)

Jules Chéret (French, 1836-1932)
Posters
Théâtre A. Delille. La princesse Félicie, l’Homme mutilé

Théâtre A. Delille. La princesse Félicie, l’Homme mutilé (1876)

Jules Chéret (French, 1836-1932)
Posters
Théâtre de la Gaité. Le Chat botté

Théâtre de la Gaité. Le Chat botté (1878)

Jules Chéret (French, 1836-1932)
Posters
Théâtre de la Renaissance. Fanfreluche, opéra comique en 3 actes. Musique de M. Gaston Serpette

Théâtre de la Renaissance. Fanfreluche, opéra comique en 3 actes. Musique de M. Gaston Serpette (1883)

Jules Chéret (French, 1836-1932)
Posters
Théâtre des Nouveautés. Fatinitza. Musique de M. Suppé

Théâtre des Nouveautés. Fatinitza. Musique de M. Suppé (1879)

Jules Chéret (French, 1836-1932)
Posters
Théâtre Taitbout. La Cruche cassée. Musique de Léon Vasseur

Théâtre Taitbout. La Cruche cassée. Musique de Léon Vasseur (1875)

Jules Chéret (French, 1836-1932)
Posters
Tivoli Waux-Hall. Bal de nuit

Tivoli Waux-Hall. Bal de nuit (1872)

Jules Chéret (French, 1836-1932)
Posters
Tous les soirs à 8 heures. Folies Bergère, 32 rue Richer. O. Metra. Travaux de voltige, ballets, pantomimes, opérettes

Tous les soirs à 8 heures. Folies Bergère, 32 rue Richer. O. Metra. Travaux de voltige, ballets, pantomimes, opérettes (1875)

Jules Chéret (French, 1836-1932)
Posters
Tous les soirs à 8h 1,2 Maquettes animées. Alcazar d’hiver

Tous les soirs à 8h 1,2 Maquettes animées. Alcazar d’hiver (1890)

Jules Chéret (French, 1836-1932)
Posters
Tous les soirs. Concert des Ambassadeurs. Mesdames Rivière, Faure, Dufresny, Messieurs Arnaud, Bruet, Libert

Tous les soirs. Concert des Ambassadeurs. Mesdames Rivière, Faure, Dufresny, Messieurs Arnaud, Bruet, Libert (1879)

Jules Chéret (French, 1836-1932)
Posters
Valentino. Delmonico, le célèbre dompteur noir

Valentino. Delmonico, le célèbre dompteur noir (1874)

Jules Chéret (French, 1836-1932)
Posters
Bals Bullier. Skating Rink du Luxembourg

Bals Bullier. Skating Rink du Luxembourg (1876)

Jules Chéret (French, 1836-1932)
Posters
Champs-Elysées, Palais de Glace

Champs-Elysées, Palais de Glace (1896)

Jules Chéret (French, 1836-1932)
Posters
Concert-promenade de l’Horloge… L’homme-femme soprano

Concert-promenade de l’Horloge… L’homme-femme soprano (1870)

Jules Chéret (French, 1836-1932)
Posters
Folies Bergère. Do-mi-sol-do. Les Hanlon-Lees

Folies Bergère. Do-mi-sol-do. Les Hanlon-Lees (1878)

Jules Chéret (French, 1836-1932)
Posters
Folies-Bergère. Achilles, l’homme canon

Folies-Bergère. Achilles, l’homme canon (1881)

Jules Chéret (French, 1836-1932)
Posters
Folies-Bergère. Colonel D. Boone et Miss Carlotta

Folies-Bergère. Colonel D. Boone et Miss Carlotta (1881)

Jules Chéret (French, 1836-1932)
Posters
Folies-Bergère. La Tarentule

Folies-Bergère. La Tarentule (1880)

Jules Chéret (French, 1836-1932)
Posters
Folies-Bergère. La Taureau dompté et dressé

Folies-Bergère. La Taureau dompté et dressé (1880)

Jules Chéret (French, 1836-1932)
Posters
Folies-Bergère. Léonati, vélocipédiste

Folies-Bergère. Léonati, vélocipédiste (1880)

Jules Chéret (French, 1836-1932)
Posters
Folies-Bergère. O. Metra, 32 rue Richer – pantomimes opérettes travaux de voltige

Folies-Bergère. O. Metra, 32 rue Richer – pantomimes opérettes travaux de voltige (1876)

Jules Chéret (French, 1836-1932)
Posters
Hippodrome de Paris. Courses à pied avec obstacles

Hippodrome de Paris. Courses à pied avec obstacles (1881)

Jules Chéret (French, 1836-1932)
Posters
Le Nouveau Guillaume Tell

Le Nouveau Guillaume Tell (1876)

Jules Chéret (French, 1836-1932)
Posters
Musée Grévin, 10, boul(evar)d Montmartre. Apothéose de Victor Hugo

Musée Grévin, 10, boul(evar)d Montmartre. Apothéose de Victor Hugo (1885)

Jules Chéret (French, 1836-1932)
Posters
Théâtre des Folies-Bergère. Les Sphinx

Théâtre des Folies-Bergère. Les Sphinx (1879)

Jules Chéret (French, 1836-1932)
Posters
Théâtre des variétés. Mam’zelle Gavroche

Théâtre des variétés. Mam’zelle Gavroche (1885)

Jules Chéret (French, 1836-1932)
Posters
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