Dow Chemical Company - Throughout American Life

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Problem… Solution Result… [January]

Problem… Solution Result… [January] (1947)

Hercules Incorporated (American, 20th Century)
pH essential to quality

pH essential to quality (1961)

Beckman Instruments (American, 20th Century)
For Whiter Wash…

For Whiter Wash… (1951)

Hercules Incorporated (American, 20th Century)
Meet the Most Versatile Member of the Cellulose Family

Meet the Most Versatile Member of the Cellulose Family (1940)

Hercules Incorporated (American, 20th Century)
…And the Beauty of It Is Styron

…And the Beauty of It Is Styron (1947)

Dow Chemical Company (American, 19th/20th Century)
Uniform Smoothener, Thickener, Stabilizer

Uniform Smoothener, Thickener, Stabilizer (1952)

Hercules Incorporated (American, 20th Century)
New CMC Formula Revolutionizes Finishing!

New CMC Formula Revolutionizes Finishing! (1952)

Hercules Incorporated (American, 20th Century)
Styron (Dow Polystyrene)

Styron (Dow Polystyrene) (1942)

Dow Chemical Company (American, 19th/20th Century)
Planning for Tomorrow’s Population

Planning for Tomorrow’s Population (Circa 1951)

Dow Chemical Company (American, 19th/20th Century)
Baby’s first breath had better be a good one…

Baby’s first breath had better be a good one… (1960)

Beckman Instruments (American, 20th Century)
Most Precious of All Gifts…Freedom

Most Precious of All Gifts…Freedom (1946)

Dow Chemical Company (American, 19th/20th Century)
Beckman, First in Hybrid Software

Beckman, First in Hybrid Software (Circa 1964)

Beckman Instruments (American, 20th Century)
Cellulosics for Versatility

Cellulosics for Versatility (1949)

Hercules Incorporated (American, 20th Century)
It’s Saran for Smart Seat Covers…Best Performance on the Road!

It’s Saran for Smart Seat Covers…Best Performance on the Road! (1950s)

Dow Chemical Company (American, 19th/20th Century)
Easier to Wash With! Easier to Iron With! Easier to Sell With!

Easier to Wash With! Easier to Iron With! Easier to Sell With! (1952)

Hercules Incorporated (American, 20th Century)
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