Paul Berthon was a French artist who produced primarily posters and lithographs. Berthon's work is in the style of Art Nouveau, much like his contemporary Alphonse Mucha. Berthon studied as a painter in Villefranche-sur-Saône before moving to Paris. He later enrolled at the Ecole Normale d'Enseignement de Dessin and received lessons from Luc-Olivier Merson.
His study of the decorative arts influenced his print making, influencing the strong lines and natural details that guided his art. The vast majority of Berthon's lithographed posters did not include advertisements and were meant to stand on their own.