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Hans Schleger - In the Blackout – Top Hail a Bus or Tram Shine a Torch on to Your Hand

In the Blackout – Top Hail a Bus or Tram Shine a Torch on to Your Hand

Hans Schleger (German, 1898 - 1976)
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Hans Schleger

Hans Schleger was a German-Polish-Jewish and later British graphic designer.

He was born in Kempen in Posen, Prussia (in modern-day Poland) on 9 December 1898 to Jewish parents. His family relocated to Berlin when he was six. At the age of 20, he changed his surname to Schleger, and attended the Kunstgewerbeschule (from 1918-1921), studying under painter Emil Orlik. He began his career in Berlin, working for John Hagenbeck as a film set designer, and also designed the firm's logo. In 1924 he moved to New York City to work in the publishing and advertising industry, initially as a freelance designer, illustrator, and magazine layout artist, and later as an art director; he began using the pseudonym 'Zéró' in 1926, when he founded his own firm on Madison Avenue, and would continue to use the name for the rest of his career. After three years in New York he moved back to Germany to work for the Berlin branch of W.S. Crawford, an English advertising firm.

In 1932, he moved to England, continuing to work for Crawford's. He became an integral part of London's early 1930s avant-garde design community, and helped spread the aesthetics and philosophy of modernism in Britain. Among his most well known work is the London Transport bus-stop sign, which was commissioned in 1935 by Frank Pick, and is still in use today, largely unchanged from the original. In 1939 he became a naturalized British citizen, and during World War II designed posters for the British government's War Office and Ministry for Food, and for the London Passenger Transport Board, including posters for the Dig for Victory campaign. His work was included in the Britain Can Make It exhibition held at the Victoria and Albert Museum in London in 1946.

In the post-war period he worked with the agency Mather & Crowther, before founding his own firm, Hans Schleger & Associates, in 1953. He created corporate identities, posters, and campaigns for companies such as Penguin Press, John Lewis Partnership, ICI, British Coal, Shell, Finmar Furniture, the British Sugar Corporation, and the Edinburgh Festival, and designed the triangular bottle for Glenfiddich and Grant's Scotch Whisky. In the 1950s and 60s he became specifically associated with British companies and organizations, and for developing a particularly British aesthetic.

He married Patricia Maycock (later known as Pat Schleger), also a graphic designer, in 1956, forming a husband and wife creative partnership.

He taught and guest lectured at Chelsea Polytechnic, Saint Martins School of Art, the Royal College of Art, and the Regional College of Art in Manchester; he also spent a year in Chicago as a Visiting Professor at the Institute of Design, which had been founded by László Moholy-Nagy as the "New Bauhaus" together with artists and designers from the Bauhaus who had left Germany at a similar time to Schleger.

In 1959, Schleger was named a Royal Designer for Industry. He died in London in September 1976.

In Collection: World War II Posters (View all 879)

Make this Your Postscript Home – Buy War Savings

Make this Your Postscript Home – Buy War Savings

Anonymous
For victory put at least 10% of every pay into war bonds.

For victory put at least 10% of every pay into war bonds. (1943)

Anonymous
Speed The Victory – Buy Victory Bonds

Speed The Victory – Buy Victory Bonds

Anonymous
Your Right of Way to Victory Buy Victory Bonds and Keep Them

Your Right of Way to Victory Buy Victory Bonds and Keep Them

Anonymous
Un seul combat pour une seule patrie (A single fight for a single country)

Un seul combat pour une seule patrie (A single fight for a single country)

Knopf (English, 20th Century)
Give Thanks to the Everyday Heroes of Britain’s Merchant Navy

Give Thanks to the Everyday Heroes of Britain’s Merchant Navy

Anonymous
Back the Boys with War Savings

Back the Boys with War Savings

J. Howitt & Son Ltd (English, 19th/20th century)
The Telephonist – Be Brief – A War Call May be Waiting

The Telephonist – Be Brief – A War Call May be Waiting

Anonymous
You Don’t Have to be a Math’matical Wizard to Figure out Your Position on This

You Don’t Have to be a Math’matical Wizard to Figure out Your Position on This

Ricky RCAF (Canadian, 20th Century)
Big Guns of the Home Front – Action Stations Everyone

Big Guns of the Home Front – Action Stations Everyone

Leslie J. Trevor (Canadian, 20th Century)
Your Rags Will Help in the Fight

Your Rags Will Help in the Fight

Anonymous
The Eyes of the Navy

The Eyes of the Navy

Anonymous
Make your rubber last

Make your rubber last (1942)

Anonymous
War Supplies for Russia

War Supplies for Russia

Anonymous
‘Lancaster’ Bombers are Smashing German Industries

‘Lancaster’ Bombers are Smashing German Industries

Anonymous
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