Hercules Incorporated - Hercules Cellulose Acetate, Cellulose Nitrate, Ethyl Cellulose

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Cellulose is Born tough…and that fact means money to you

Cellulose is Born tough…and that fact means money to you (1940)

Hercules Incorporated (American, 20th Century)
Plastics: American as Apple Pie

Plastics: American as Apple Pie (1950)

Dow Chemical Company (American, 19th/20th Century)
Double-Monochromator gives IR-4 superior resolution for infrared analysis

Double-Monochromator gives IR-4 superior resolution for infrared analysis (1960s)

Beckman Instruments (American, 20th Century)
Aromatics

Aromatics (1942)

Dow Chemical Company (American, 19th/20th Century)
Whiter…with Soaps

Whiter…with Soaps (1951)

Hercules Incorporated (American, 20th Century)
Easier to Wash With! Easier to Iron With! Easier to Sell With!

Easier to Wash With! Easier to Iron With! Easier to Sell With! (1952)

Hercules Incorporated (American, 20th Century)
‘Yarmor’ F Pine Oil, still the ideal flotation frother for sulphide and non-sulphide minerals

‘Yarmor’ F Pine Oil, still the ideal flotation frother for sulphide and non-sulphide minerals (1949)

Hercules Incorporated (American, 20th Century)
Saluting the Plastic Canteen

Saluting the Plastic Canteen (1942)

Dow Chemical Company (American, 19th/20th Century)
More Sales Appeal with Lacquer!

More Sales Appeal with Lacquer! (1948)

Hercules Incorporated (American, 20th Century)
Painting is Easier…Everywhere!

Painting is Easier…Everywhere! (1951)

Dow Chemical Company (American, 19th/20th Century)
Let’s Make It for Keeps

Let’s Make It for Keeps (1947)

Jon Whitcomb (American, 1906–1988)
Dowicides: Antisepsis for Products

Dowicides: Antisepsis for Products (1943)

Dow Chemical Company (American, 19th/20th Century)
Problem… Solution Result… [January]

Problem… Solution Result… [January] (1947)

Hercules Incorporated (American, 20th Century)
For Uniform Whiteness…

For Uniform Whiteness… (1951)

Hercules Incorporated (American, 20th Century)
Hercules CMC-CT Gets Clothes Whiter, Keeps Them Whiter

Hercules CMC-CT Gets Clothes Whiter, Keeps Them Whiter (1952)

Hercules Incorporated (American, 20th Century)
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