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Cyril Kenneth Bird (Fougasse)   - Don’t Waste Here – The Fuel You Save at Home

Don’t Waste Here – The Fuel You Save at Home

Cyril Kenneth Bird (Fougasse)   (English, 1887 – 1965)
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License: All public domain files can be freely used for personal and commercial projects.
Why is this image in the public domain?
It was commissioned by the United Kingdom Government prior to 1971
Cyril Kenneth Bird (Fougasse)  

Cyril Kenneth Bird CBE, known by the pen name Fougasse, was a British cartoonist.

He was perhaps best known for his work in Punch magazine (of which he served as editor from 1949 to 1953) and his World War II warning propaganda posters; "Careless talk costs lives" was one of the most popular. He also designed many posters for the London Underground.

Bird was born in London on 17 December 1887, the son of Arthur Bird, a company director. He was educated at Cheltenham College and King's College London (B.Sc.). While at King's College he attended evening art classes at the Regent Street Polytechnic and at the School of Photo-Engraving in Bolt Court.

He was seriously injured at the Battle of Gallipoli during World War I and invalided out of the British Army.

Bird first contributed to Punch in 1916, while convalescing, and also contributed to several other British newspapers and magazines, including the Graphic and Tatler. His pen name was based on the fougasse, a type of mine.

As one of the best known cartoonists of the time, he was one of 170 authors who created doll-sized books exclusively for Queen Mary's Dolls' House; his illustrated verse tale, written on postage stamp-sized pages, was published as a regular-sized hardback in 2012 by the Royal Collection and Walker Books.

In the course of the 1920s and 1930s, his drawings evolved from the traditionally representational to an innovative, spare, style that was both unique and popular, featuring in many advertising campaigns as well as in magazine editorial. He became art editor of Punch from 1937 to 1949, then editor until 1953. He was the only cartoonist ever to edit the magazine. During World War II, he worked unpaid for the Ministry of Information, designing humorous but effective propaganda posters including the famous "Careless Talk Costs Lives" series. For this work he was awarded the honour of Commander of the Order of the British Empire in 1946. In 1951 he was elected as Master of the Art Workers' Guild.

He illustrated and co-wrote several humorous books with W. D. H. McCullough. These included the very successful Aces Made Easy – or Pons asinorum in a nutshell, on the subject of contract bridge, in 1934, and You Have Been Warned – A Complete Guide to the Road, in 1935.

In the mid-1950s, he taught at the Christian Science Sunday School in the Sloane Square church, which has since been converted into the Cadogan Hall concert hall. He died in London, aged 77.

Since 2009 his cartoon of a butler carrying a tray has been used to illustrate the front page of British Airways' First Class menus, continuing an association with the airline which goes back to the 1930s when Fougasse penned advertising posters for BA's forerunner, Imperial Airways.

Bird married Mary Holden Caldwell on 16 September 1914.

In Collection: World War II Posters (View all 879)

Always fasten safety belt

Always fasten safety belt

Anonymous
Keep the wheels turning! Repair work is vital to the war effort

Keep the wheels turning! Repair work is vital to the war effort

Frank Newbould (English, 1887 – 1951)
On the Road to Recovery – Thanks to You Blood Donor

On the Road to Recovery – Thanks to You Blood Donor

Anonymous
To Victory

To Victory

Wilcox (Canadian, 20th Century)
Save Timber!

Save Timber!

Anonymous
O Almirante Chester W. Nimitz

O Almirante Chester W. Nimitz

Anonymous
The Faster You Build ‘Em The Sooner We’ll Be Home

The Faster You Build ‘Em The Sooner We’ll Be Home

Anonymous
A Workman Gossiped – An Enemy Agent Acted

A Workman Gossiped – An Enemy Agent Acted

Anonymous
Super Crops Need Superphosphate

Super Crops Need Superphosphate

Anonymous
Join the Wrens – Women’s Royal Naval Service

Join the Wrens – Women’s Royal Naval Service

Anonymous
Venereal Diseases – Delay is Dangerous! 2

Venereal Diseases – Delay is Dangerous! 2

Maurice Bennett (English, 20th Century)
The Walls Have Ears

The Walls Have Ears

Anonymous
Buy a Victory Bond

Buy a Victory Bond

Anonymous
Dig for Victory

Dig for Victory

Anonymous
Salute the Soldier – Save More – Lend More

Salute the Soldier – Save More – Lend More

J. A. May (English, 20th Century)
View all 879 Artworks

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