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Edward Penfield
Edward Penfield

Edward Penfield

American, 1866 - 1925
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Edward Penfield was an American illustrator in the era known as the "Golden Age of American Illustration" and he is considered the father of the American poster. His work has been included in almost every major book on American Illustration or the history of the poster. He is also a major figure in the evolution of graphic design.

He was born June 2, 1866 in Brooklyn, New York to Ellen Lock Moore and Josiah B. Penfield. He first studied at New York's Art Students League. He worked under George de Forest Brush, who was known for his romantic scenes of American Indian life. He first worked for Harper's Weekly and later became art director. He developed his own unique style of simplified figures with bold outlines in settings free of extraneous detail. He believed, "A design that needs study is not a poster, no matter how well executed." He wrote and published a book titled Holland Sketches, which was published by Scribner's in 1907.

Penfield lived in New Rochelle, New York, a popular art colony among actors, writers and artists of the period. The community was most well known for its unprecedented number of prominent American illustrators. He was one of the founding members of the New Rochelle Art Association which was organized in 1912.

His posters were bold and stood out from a distance with great clarity. As artists like Alphonse Mucha, Théophile Steinlen and Toulouse-Lautrec popularized the poster in Europe, Penfield accomplished the same feat in the United States. For his posters, Penfield utilized simple shapes and a limited palette of colors that lent themselves to the primitive methods of reproduction of the era.

204 items

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Ayer’s Cherry Pectorials

Ayer’s Cherry Pectorials (1890 - 1907)

Edward Penfield (American, 1866 - 1925)
Posters
Bicycle road maps in Harper’s Round Table

Bicycle road maps in Harper’s Round Table (1895)

Edward Penfield (American, 1866 - 1925)
Posters
Cadet days, a story of West Point by Capt. Charles King

Cadet days, a story of West Point by Capt. Charles King (1894)

Edward Penfield (American, 1866 - 1925)
Posters
College crews

College crews (1908)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s August

Collier’s August (1901)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s automobile number

Collier’s automobile number (1903)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s Feb 22 1908

Collier’s Feb 22 1908 (1908)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s Greater New York, Petrus Stuyvesant, Governor of New Amsterdam, 1647

Collier’s Greater New York, Petrus Stuyvesant, Governor of New Amsterdam, 1647 (1902)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s Illustrated Weekly, The Great Strike By Carrol D. Wright

Collier’s Illustrated Weekly, The Great Strike By Carrol D. Wright (1901)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s Illustrated Weekly, ‘Trying Out’ The America’s Cup Defenders Off Newport

Collier’s Illustrated Weekly, ‘Trying Out’ The America’s Cup Defenders Off Newport (1901)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s illustrated weekly. Woman’s number, New York, November 15th, 1902.

Collier’s illustrated weekly. Woman’s number, New York, November 15th, 1902. (1902)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s November 14, 1903

Collier’s November 14, 1903 (1903)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s October 3rd, 1903, Harvesting Wheat in The West

Collier’s October 3rd, 1903, Harvesting Wheat in The West (1903)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s weekly journal of current events, Fourth-of-July number

Collier’s weekly journal of current events, Fourth-of-July number (1901)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s X’mas, one million copies

Collier’s X’mas, one million copies (1890-1920)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s, automobile section. Collier’s for January 10

Collier’s, automobile section. Collier’s for January 10 (1914)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s, Industrial Number

Collier’s, Industrial Number (1901)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s, Memorial Number

Collier’s, Memorial Number (1901)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s, Pan-American Exposition

Collier’s, Pan-American Exposition (1901)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s, Sporting Number, Volume XXVIII

Collier’s, Sporting Number, Volume XXVIII (1901)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s, the national weekly, containing Outdoor America

Collier’s, the national weekly, containing Outdoor America (1909)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s, the national weekly, Eagle Shannon ropes one by Richard Washburn Child

Collier’s, the national weekly, Eagle Shannon ropes one by Richard Washburn Child (1916)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s, the national weekly, the first tee

Collier’s, the national weekly, the first tee (1912)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s, the national weekly. Good-by, summer.

Collier’s, the national weekly. Good-by, summer. (1912)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s, the national weekly

Collier’s, the national weekly (1910)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s, the national weekly

Collier’s, the national weekly (1913)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s, the national. The house of devils.

Collier’s, the national. The house of devils. (1913)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s, Vol XXVII

Collier’s, Vol XXVII (1890-1907)

Edward Penfield (American, 1866 - 1925)
Posters
Collier’s. ‘Fore!’

Collier’s. ‘Fore!’ (1908)

Edward Penfield (American, 1866 - 1925)
Posters
Cornell

Cornell (1908)

Edward Penfield (American, 1866 - 1925)
Posters
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