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Alfred Choubrac
Alfred Choubrac

Alfred Choubrac

French, 1853-1902
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Alfred Choubrac was a French painter, illustrator, draughtsman, poster artist and costume designer. Together with Jules Chéret he is considered to be one of the pioneers of the modern coloured and illustrated poster of the Belle Époque in France, in particular in Paris.

Alfred Choubrac was born in Montmartre (Paris). With his elder brother Léon Choubrac, Alfred was trained as a classical artist with the painters Charles Doërr and Isidore Pils at the École des Beaux Arts. The Choubrac brothers came very soon to the poster, practicing since 1875 the modern treatment of colors and typography, associated with images thanks to chromolithography.

In the early 1870s, the Choubrac brothers and Jules Chéret (known as "the father of the modern poster") reduced the cost of colour lithography introducing technical advances. Additionally, in 1881 restrictions on bill-posting (affichage) were lifted and eased state control of the media in France. In 1884, the Paris city council started to rent out surfaces belonging to the municipality, paving the way for a rapid increase in the production and distribution of advertising posters. Posters with clear colours and dashing images appeared all over town during the vibrant spirit of the Belle Époque.

They worked mainly with the printing press F. Appel. Later, Léon and Alfred created the Ateliers Choubrac, one time hosted by the printing press G. Massias, 17 passage Daudin, one of the first graphic design agencies in Paris, operating their prints on a lithographic press. Around 1898, the name of the Atelier was associated with the name of Imprimerie Bourgerie & Cie, 83 rue du Faubourg, St Denis in Paris. Although his brother Leon died young (1847-1885), Alfred went on to produce an impressive number of posters for Parisian entertainers, theatres, businesses and various commercial products.

Alfred Choubrac specialized in posters for shows in the Parisian night-life scene of the Belle Époque, for places such as the Théâtre des Variétés, Théâtre du Châtelet, Folies Bergère, Opéra comique, Moulin rouge, Casino de Paris, the Eldorado, the Circus Fernando. With Chéret and Toulouse-Lautrec, amongst others, Choubrac was among the most important poster artist of his time. His most famous poster is that of Au Joyeux Moulin Rouge, based on the popular Parisian nightclub Moulin Rouge.

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Ambassadeurs, Tous Les Soirs L’ange Gabriel Raiter

Ambassadeurs, Tous Les Soirs L’ange Gabriel Raiter (1880-1900)

Alfred Choubrac (French, 1853-1902)
Posters
Alcazar D’ete Polin

Alcazar D’ete Polin (1880-1900)

Alfred Choubrac (French, 1853-1902)
Posters
Alcazar D’ete En Voulez Vous Des Z’homards

Alcazar D’ete En Voulez Vous Des Z’homards (1895)

Alfred Choubrac (French, 1853-1902)
Posters
Alcazar D’ete Abdj-Abdulla

Alcazar D’ete Abdj-Abdulla (1880-1900)

Alfred Choubrac (French, 1853-1902)
Posters
Scheherazade And The Sultan

Scheherazade And The Sultan (1878)

Alfred Choubrac (French, 1853-1902)
Figurative
Où Sont-Ils,Fete Du Lion De Belfort

Où Sont-Ils,Fete Du Lion De Belfort (1880-1900)

Alfred Choubrac (French, 1853-1902)
Posters
Ambassadeurs. Revue blanche de MM. Delormel et Numès – Musique de Deransart

Ambassadeurs. Revue blanche de MM. Delormel et Numès – Musique de Deransart (1890)

Alfred Choubrac (French, 1853-1902)
Posters
Estrella del Moral

Estrella del Moral (1890)

Alfred Choubrac (French, 1853-1902)
Posters
Emilienne Vildier, créole de la Réunion

Emilienne Vildier, créole de la Réunion (1890)

Alfred Choubrac (French, 1853-1902)
Posters
Ellen Willa

Ellen Willa (1880)

Alfred Choubrac (French, 1853-1902)
Posters
E. Fougère

E. Fougère (1890)

Alfred Choubrac (French, 1853-1902)
Posters
Duclerc

Duclerc (1890)

Alfred Choubrac (French, 1853-1902)
Posters
Concert de la Cigale. Paris en bateau, revue de Mrs Xanrof et Léon Nunés

Concert de la Cigale. Paris en bateau, revue de Mrs Xanrof et Léon Nunés (1890)

Alfred Choubrac (French, 1853-1902)
Posters
Concert de la Cigale. Cassons du sucre, revue en 2 actes & 5 tableaux de MM. A. Numès & Léon Numès

Concert de la Cigale. Cassons du sucre, revue en 2 actes & 5 tableaux de MM. A. Numès & Léon Numès (1895)

Alfred Choubrac (French, 1853-1902)
Posters
Claude Roger

Claude Roger (1890)

Alfred Choubrac (French, 1853-1902)
Posters
Casino de Paris. Les Amoureux de Venise, ballet en 4 tableaux

Casino de Paris. Les Amoureux de Venise, ballet en 4 tableaux (1890)

Alfred Choubrac (French, 1853-1902)
Posters
Brunin. Original comique

Brunin. Original comique (1880)

Alfred Choubrac (French, 1853-1902)
Posters
La Burgeatine

La Burgeatine (1880-1900)

Alfred Choubrac (French, 1853-1902)
Posters
Ambassadeurs. Quadrille des Clodoches réglé par Darras

Ambassadeurs. Quadrille des Clodoches réglé par Darras (1890)

Alfred Choubrac (French, 1853-1902)
Posters
Ambassadeurs. Les Cinq demi-vierges

Ambassadeurs. Les Cinq demi-vierges (1890)

Alfred Choubrac (French, 1853-1902)
Posters
Alcazar d’Hiver, 10 faubg Poissonnière

Alcazar d’Hiver, 10 faubg Poissonnière (1890)

Alfred Choubrac (French, 1853-1902)
Posters
Alcazar d’été. E. Fougère

Alcazar d’été. E. Fougère (1890)

Alfred Choubrac (French, 1853-1902)
Posters
Alcazar d’Eté. A l’Alcazar de la fourchette, revue de Mr Eugène Héros

Alcazar d’Eté. A l’Alcazar de la fourchette, revue de Mr Eugène Héros (1898)

Alfred Choubrac (French, 1853-1902)
Posters
Alcazar d Eté, tous les soirs. P’tites binettes Champs Elysées. Revue de P.L. Flers

Alcazar d Eté, tous les soirs. P’tites binettes Champs Elysées. Revue de P.L. Flers (1890)

Alfred Choubrac (French, 1853-1902)
Posters
Tréteau de Tabarin

Tréteau de Tabarin

Alfred Choubrac (French, 1853-1902)
Illustration
Scala

Scala (1896)

Alfred Choubrac (French, 1853-1902)
Illustration
Programme

Programme

Alfred Choubrac (French, 1853-1902)
Illustration
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